Beer at SIMEI

imageSIMEI 2015 (International Enological and Bottling Equipment Exhibition), the leading tradeshow in wine technology will have, for the first time, a focus on craft beer.
Workshops and laboratories will have sensory analysis and technological innovation as their subjects, through the account of experiences of famous beer masters and talk shows that will discuss the production problems and the future of the beer market.
The public of operators will be able to take part in an in-depth study programme that will illustrate the state-of the-art of the sector and will help understand more about this fascinating and variegated world. This will occur by means of guided sessions of sensory analysis and tasting at the SIMEI Sensory Bar, which, for the first time, will also host craft beer, besides wine and oil.
Craft beer is a product with a long history, but in Italy it had a faint debut in the years nineties. From that time on the interest in this product has been increasing exponentially: the six pioneer producers have increased to 800 today, practically spread all over Italy. Each of them is bearer of a culture, of raw materials, of a different imagestory, which are found again in the beer mug and which the public has learned to recognize and appreciate. The media nourish curiosity that, in turn, nourishes the market: as a result, today craft beer recorded really significant growth trend in the domestic market and also abroad, in particular in Japan, in the United States, Australia and obviously in the nearer Europe.
Starting from the greatest interest in craft beer shown by Italian economy – it covers around 4% of the reference  beverage market, but it has growth margins between 10% and 20% – Unione Italiana Vini, organizer of SIMEI, decided to give it a particular attention in the next edition.
In more than 50 years of activity, SIMEI has taken the spotlight on the scene of international exhibitions: a unique, unmissable occasion that this year will take place from 3th to 6th November 2015 at Fiera Milano (Rho).


Focus on logistics and intralogistics

image[3]REVIPACK N.º 230 features a report about the new beer bottling plant of UNICER and its new automated warehouse. This major industrial investment includes technological solutions from KHS (bottling lines), warehouse automation (EFACEC) and drives (SEW-EURODRIVE).
This edition is focused on logistics and intralogistics. Why wood pallets continue to be preferred? The answer lies in the combination of quality, price and sustainability, says Paulo Verdasca, manager of MADECA. CHEP highlights the economic and environmental advantages of collaborative transportation.
However, there is also a market for plastic pallets, with specific solutions as those developed by NORTPALET and IPS-Cabka.
Palletizing is more than just put the product on a pallet. This edition of REVIPACK also highlights strapping systems and stretch wrapping films. REMBALCOM has developed a new stretch film with stretching capacity of 400%.
In the field of intralogistics, this issue highlights several conveying solutions. ANTÍPODA, for example, is doing more and more business within the European market with modular solutions customer designed.
In this edition, REVIPACK also features several innovations and trends in food packaging, packaging machines and labeling and coding systems.
The digital REVIPACK edition (PDF file) has been sent to Subscribers. To read it online just on the cover image.

Showcasing Portugal’s diverse culture

Rexam has been chosen by Sagres, the Portuguese beer brand, to manufacture the cans for the  limited edition beer with can designs that promote the cultural diversity of ten regions in Portugal.
The cans use Rexam’s HD printing techniques and matt-over-varnish finish to bring to life the illustrated designs. Designed by Joana Vasconcelos, renowned Portuguese artist, the limited edition range celebrates Portuguese passion for the arts and home grown talent.
The 33cl cans were produced out of Rexam’s La Selva plant in Spain, which recently underwent an extensive engineering project to now operate with aluminium-only production lines.

SIMEI is back

The 25th edition of SIMEI, biennial international exhibition event dedicated to the wine, olive oil and beverage supply chains, will be held at the Fiera Milano Fairground at Rho (Milan) from next 12 to 16 November.

SIMEI offers a comprehensive overview of the high technological level achieved by the enological and beverages industries, showing a very wide range of different technical solutions compatible with specific needs, from the manufacturer to the bottling cycle. At SIMEI it is possible to find all types of equipment, material or accessory related to the beverage production cycle in general – wine and beer production, juice processing, preparation of carbonated drinks. The exhibition panorama also includes all kinds of equipment for beverage packaging for the steps after bottling.

Much more than the glass makers, the cork suppliers (with the usual strong presence of Portuguese companies) will be exhibiting again in Milan. After all, the wine-cork-glass troika is still ruling.


After a 2009 year of strong fall-off, the export of cellar processing machines and equipment highlighted a steady recovery trend in the following years and 2012 also shows strong signs of recovery marking a performance of /1,956 million euro, corresponding to a + 9% in comparison to the previous year. To lead export, also for 2012, is the sector of bottle filling, closing, encapsulating, labelling machines and of beverage carbonation equipment, with an export value of over one billion euro, which alone represents more than 63% of the whole trade flow.

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Innovations and ideas for the beverage and liquid food industry

The "World’s Leading Trade Fair for the Beverage and Liquid Food Industry" – drinktec 2013 – takes place in Munich from September 16 to 20, 2013. Here, around 1,500 exhibitors from approximately 70 countries will be showcasing products and solutions across the entire spectrum of beverage and liquid food technology – packaging and marketing ideas included. Around 60 percent of the exhibiting companies come from outside Germany and the exhibition is expected to attract around 60,000 trade visitors from all over the globe.image

"Processing + Filling + Packaging + Marketing" – the new subtitle for drinktec says it all. More than just a technology showcase, this event covers everything of importance to the beverage and liquid food sector worldwide. As well as its function as a technology and innovations platform, drinktec is also a gigantic ideas and information forum, a meeting place for exchanging views and for communication. It is this mix which attracts trade visitors from all areas of the companies. Global beverages, food and retailing groups are represented here as well as smaller, regionally focused breweries, for example.

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Super Bock beer completes 85 years

image Super Bock, the Portuguese beer brand, completes 85 years since it was oficially registered, on 9th november. It is the leading beer brand in Portugal and it is sold in more than 50 countries. Unicer plans to expand Super Bock sales in Brasil, U.S.A. and Canada.

Global beer consumption: differentiated growth

With an average annual growth rate of about 2.8% (2009-2015), in 2013 the global consumption of beer will exceed 2 billion hectolitres. This is what emerged from the last Global Trends Beer of Canadean ( Obviously, such a growth will be differentiated: if in Asia and in Africa the growing trend is estimated at 5%, the Middle East is hitting 5.5%. South America is instead coming to a standstill at 3%, Eastern Europe at 1.5%, North America at only 0.5%. For Western Europe, there might even be a decrease. The great protagonist – always according to Canadean – is China that will absorb over a quarter of the global world beer consumption in 2015. Interesting increases are expected in Kazakhstan, Vietnam, Angola and India. Germany, Holland, Canada, France and United Kingdom should go on reducing their domestic consumption and in Western Europe only Finland, Italy, Norway, Portugal and Spain are likely to report a growth.