Flavoured milk on the rise

image Flavoured milk consumption will grow at more than double the rate of white milk globally between 2012 and 2015. This forecast is the main topic of the sixth edition of the "Dairy Index", a research paper regulary published by Tetra Pak. The surge in demand for ready-to-drink flavoured milk will drive the dairy industry growth. Consumers are increasingly turning to tasty, nutritious and conveniently packaged flavoured milk as an alternative to other beverages, creating opportunities for dairies to improve profitability.
Flavoured milk, the second most widely consumed Liquid Dairy Product (LDP) after white milk, is forecast to increase by a compound annual rate (CAGR) of 4.1% between 2012 and 2015, rising from 17.0 billion litres to 19.2 billion litres. Developing countries will drive demand amidst a growing number of new flavours and products focused on health. White milk is forecast to grow by 1.7% (CAGR) during the same period – from 208.5 billion litres in 2012 to 219.5 billion litres in 2015. Total LDP demand is set to grow by 2.4% from 280.3 billion litres to 301.3 billion litres during this period, according to Tetra Pak research.

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