airpop – a new name for EPS

Expanded Polystyrene has had many names in Europe: Styropor, PSE, Piepschuim or Polyfoam – to name just a few. We have now put an end to this variety. EUMEPS Construction proudly introduces a common European name for EPS: airpop® engineered air.
Why give a new name to an internationally established material like EPS? Simply because the name airpop immediately brings to mind what the material is made of: air. A lot of air. 98 % air, to be precise. Just a tiny fraction is made of synthetic material, which expands to 50 times its own volume. airpop® easily provides sustainable and affordable construction and insulation by keeping material costs, weight, CO2 emissions and heating costs low.

The airpop®-campaign is a joint industry initiative of EUMEPS, of European airpop®-converters, of their respective National EPS Associations and of European EPS raw material producers. The creative concept was developed by the communication agency Ogilvy & Mather, Frankfurt / Germany.
airpop® represents an industry of approx. 600 mainly small and medium sized converters in Europe. They process about 1.300.000 tons of raw material into airpop® products. The main applications are building and construction as well as packaging parts.

imageThe airpop®-campaign is a joint industry initiative of EUMEPS, of European airpop®-converters, of their respective National EPS Associations and of European EPS raw material producers. The creative concept was developed by the communication agency Ogilvy & Mather, Frankfurt / Germany.
airpop® represents an industry of approx. 600 mainly small and medium sized converters in Europe. They process about 1.300.000 tons of raw material into airpop® products. The main applications are building and construction as well as packaging parts. For more information about airpop®, click the logo.

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Showcasing Portugal’s diverse culture

Rexam has been chosen by Sagres, the Portuguese beer brand, to manufacture the cans for the  limited edition beer with can designs that promote the cultural diversity of ten regions in Portugal.
The cans use Rexam’s HD printing techniques and matt-over-varnish finish to bring to life the illustrated designs. Designed by Joana Vasconcelos, renowned Portuguese artist, the limited edition range celebrates Portuguese passion for the arts and home grown talent.
The 33cl cans were produced out of Rexam’s La Selva plant in Spain, which recently underwent an extensive engineering project to now operate with aluminium-only production lines.
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Tetra Evero won iF Design award

evero2Tetra Pak® has won a 2014 International Forum Packaging Design Award (the iF award) for Tetra Evero® Aseptic – the world’s first aseptic carton bottle for ambient white milk. The package was recognised by the jury of some 50 internationally renowned experts for its innovative concept, attractive appearance, ease of handling and outstanding environmental performance.

“Tetra Evero Aseptic is based on an imaginative design that combines the easy handling of a bottle with the food protection and environmental advantages of an aseptic carton. The ergonomic cylindrical shape with flat side panels makes it easy for big and small hands to hold, whilst the printing space across the whole surface of the package offers maximum branding impact to capture consumer attention,” said Lars Bengtsson, Product Group Director at Tetra Pak. “All of these are made possible by a number of technology breakthroughs, including the first injection moulding for aseptic packaging. Winning an iF Packaging Design Award is testament to all the hard work of our R&D team,”

Since 1953, as an independent organization, iF Industrie Forum Design e.V. has been an ???????????????????????????????????important mediator between design and business. The iF awards are among the most important design awards in the world, recognising outstanding work from professionals in product development, communication and packaging. This year, the iF Packaging Design Award attracted 264 entries.

More PET capacity for Europe

During 2013, the PET demand in Europe exceded capacity by 350,000 tons. According to GSI – Global Service International, the situation would be reversed from 2015 with the startup of new production capacities: 640 000 t/y in Europe and 1.64 million t/y outside Europe. Europe will remain as the main importer of PET (550 000 t in 2013 and forecast of 750 000 t in 2014) and India will be the leading exporter to Europe.
The new capacities will increase the global overcapacity, currently estimated at 6 million tons, which means the PET industry will have to deal with lower prices and with a new wave of "consolidation" in the industry. If confirmed, the low prices trend, will  reduce the price gap between virgin PET and recycled PET (rPET) and BioPet will lose competitiveness.

Clever Caps – like Lego!

image_thumbWhat to do with plastic caps? There are innitiatives to colect those caps from CSD and water bottles and send it to the recycling facilities. Clever Pack, a company from Rio de Janeiro, Brasil, established in 2007, invented a new plastic cap thar can ne reused as a building block, preventing the reuse instead of the discard. image_thumb[1][1]

The Clever Caps fit as Lego blocks. In fact, Clever Caps are compatible with Lego blocks!

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With those caps and blocks, there’s a lot of ideas to build: toys, decorative sets or even furniture pieces!

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Is it still a label?

image_thumbThe "1991", designed by Coreti (La Coruña, Spain) blows up the old rules. It is sophisticated, but without ink! Instead of the print, the paper is embossed and cutted. The whiteness of the paper and the darkness of the bottle make the contrast. Insufficient information? No way. The cutting makes a QR code, readable by any smartphone to give access to complete information. This "technologic" functionality is suitable to get the attention of such consumers more accustomed to this kind of "gadgets". But there’s more. Thanks to an easy vertical rip, the label turns into a…handle! This nomad function requires more resistance and, so, the paper is reinforced with polypropylene. Is this still a label? Whatever the answer might be, next November Coreti will receive a Liderpack Award for the concept.

Interactive lables light up beverage bottles

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Innovia Films, a global manufacturer of speciality films, and PragmatIC Printing, the pioneer in imprinted logic circuits, has announced the successful integration of pimage_thumb[2][1]rinted electronic functionality onto Biaxially Oriented Polypropylene (BOPP) label substrates.
The first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. This is only one example, from numerous possibilities, of how active packaging can be used to attract, inform or interact
with the consumer.